Quick reference glossary: Amplemarket terms


Hi there! This is Erinn from the Amplemarket team. This video serves as a quick reference glossary for navigating the Amplemarket landscape. Here are terms we use daily, and will be especially useful for you when learning the tool and communicating with our support team. Most of them have their own detailed video, this is a very brief way to identify each one! Let’s get going.

-->Extension→ We often reference ‘the extension’. this is Amplemarket’s Chrome add-on that allows you use Amplemarket within your inbox, CRM, and LinkedIn.

-->Searcher — This is Amplemarket’s built in database. It’s a set of filters that allow you to create a list of leads based. Examples include industry, funding data, titles, and way more. Look for the magnifying glass on the main dashboard.

-->Customer profile — This is what we call a list of leads at Amplemarket. There are two types: Searcher — Your saved lists of leads that you’ve crafted via the Searcher. Uploaded — Lists you’ve created via LinkedIn as well as any data of your own that you’ve brought into the platform.

-->Contacts — Amplemarket defines a contact as a lead that has been put into a sequence. This means that leads in Customer Profiles do not become contacts at the time you add them into a customer profile, but rather when you put them into a sequence.

-->Mailboxes — Mailboxes refer to the email mailboxes you’ll use to send your sequences from via AM. They’re mailboxes are one of the most important tools you have—keep them healthy! We recommend connecting more than one mailbox to your account to disperse sending volume. What we mean: for myself, for example, I use a few variations of my email address. I have one mailbox that is erinn@amplemarket, another that’s e.schaal@amplemarket, and a third is erinn.schaal@amplemarket. This leads us right into our next term…

-->Email Deliverability — Email deliverability refers to the overall health of your domain, and it’s built via the way you use your various mailboxes. Deliverability can be improved in many ways: warming up mailboxes, varying content, and building sending volume slowly. It can be damaged in opposite ways: always using the the same outbound content, and sending large volumes of sales emails from a cold mailbox. 

-->Email warmup: Amplemarket’s delivery optimization service that helps email deliverability. This is an à la carte item you can add to your current plan.

-->Sequence template — A sequence template refers to the bones of your outbound campaign content before it’s enriched with prospect data. Your templates can be multi-channel with email, LinkedIn, and call steps. This is the level where you personalize your outbound at scale.

-->Dynamic fields — Dynamic fields allow personalization based on enriched information about a prospect. They exist at the lead level and user level. It looks like this: Hi {{first_name}}, my name is {{sender_first_name}}. 

-->Liquid syntax — Liquid syntax refers to our ‘advanced’ dynamic fields with which you can create multiple unique sets of messaging within one sequence. You select one data point that varies between your leads (common examples include title, industry, and location), and craft unique messaging to be sent for each one. It’s truly personalization at scale, and it’s also a great practice for healthy email deliverability. 

-->Sequence — One of the big reasons we’re all here! Sequences are your multi-channel outbound cadences.
-->Tasks — Tasks refer to a ‘to do list’ that populates for you automatically. It includes all LinkedIn steps, manual emails, calls, and generic tasks that have been added to your sequences. 

-->Dialer — Amplemarkets’ built in tool for performing call steps in sequences. Not every account is using it, so don’t worry if you don’t see it!
-->Labels — This refers to the way Amplemarket categorizes replies that you receive to your sequence emails. Examples of labels include interested, hard no, and out of office. If you’re using gmail, you’ll see these populate in your inbox. All users can see contact labels within the Amplemarket app via the contacts page.
-->Reply template — A template you create in anticipation of a lead replying to your sequence, depending on common replies you receive. For example, if you received an interested reply, you might create a three-step reply template prompting the lead to schedule a call.
-->Reply sequence — A follow-up sequence sent to a lead to continue the conversation once they’ve replied to your original sequence. These are usually short, with 2-3 steps.
-->Smart actions — Smart Actions are a way of automating repetitive tasks in your inbox. Each action has an inbox trigger that is connected to an action that you set up. For example, you can enable a ‘Hard no’ Smart Action to add the relevant prospect’s email to your exclusion list. They are completely optional, but extremely useful.
-->Credits: phone & email — Credits are used whenever you enrich contact information for a lead. There are options to reveal one-off contact data all over the platform and extension, but the most common use cases for using credits are when you add leads into a sequence. At that time their information is enrich and credits are used. 

-->Competitive intelligence: This tool gives you the strongest buying intent signals in the market. It analyzes the digital footprint of sales teams and tells you who is talking to your competitors. This is a new, à la carte feature that you can add to your account.